Meet True North Professional Development LLC: Empowering Leaders in Shoreline

At True North Professional Development LLC, leadership isn’t just a concept; it’s a skillset, a mindset, and a transformative process. True North is dedicated to helping individuals and businesses unlock their full potential. True North Professional Development LLC is a local gem serving the Shoreline community with transformative leadership development services. We sat down with Kevin Barrett, founder and Certified Leadership Coach, to learn more about his business, passion, and vision for Shoreline.

How long have you been in business?

Seven years.

What inspired you to start your business?

I wanted to expand the success I had in the corporate and retail worlds and help people in other businesses. I especially enjoy helping small business owners become more effective and efficient at running their businesses and managing employees.

What service does your business provide for our community?

Our community needs strong leaders to face the challenges ahead. I am a Certified Leadership Coach, and my goal is to empower people with skills that go beyond the basics, focusing on a mindset for achievement and resilience.

What do you love the most about Shoreline?

Without a doubt, it’s the people. I’ve met some of the smartest, most supportive, and forward-thinking individuals here.

Why is your business based in Shoreline?

While True North isn’t physically based in Shoreline, we actively serve the Shoreline community. I love this area—its blossoming business community, incredible schools, and the collaborative efforts between city government, the Chamber of Commerce, the SBDC, and Shoreline Community College make it a fantastic place for growth and innovation.

The addition of the new light rail stations only adds to Shoreline’s vibrancy, bringing more visitors and opportunities to the area.

What’s one thing you wish your customers knew about you but never ask?

"Why should I take a Leadership Development program instead of just reading a leadership book?"

Books are great, but true leadership development comes from a personalized plan, structured self-reflection, and learning how to engage deeply with others. It’s about fostering innovation, accountability, and consistently achieving remarkable results.

What inspires you each day?

Making a difference in people’s lives. I love seeing the light bulb go on when someone discovers how to be more effective.

What has been your proudest moment in business so far?

I was honored to be nominated for the Shoreline Chamber of Commerce Award for service to the Shoreline business community.

How do you approach customer service, and what sets you apart?

My relationship with clients is highly collaborative. I take the time to understand their business and help them identify what’s working and what needs improvement.

What advice would you give to someone starting a business in Shoreline?

Passion is just the beginning—you also need strong planning, problem-solving, and decision-making skills. Financial management is critical for ensuring a sustainable future.

How does your business support or give back to the local community?

As the Vice President of the Shoreline Chamber of Commerce, and soon-to-be President, I advocate for local businesses and their needs at various levels of government. I also sponsor and lead educational events to help the Shoreline business community thrive.

What future plans or goals do you have for your business?

We’re working to increase awareness of our Success-Minded Leader Leadership Development programs. In my 25+ years of experience, I’ve never seen programs as impactful as these. I want more people to benefit from them.

What’s your next upcoming event?

  • Becoming a Success-Minded Leader Program: Starts January 15th, with limited spots still available. Learn more at successmindedleader.com.

  • Free Lunch and Learns: On the first Wednesday of each month, we host free sessions on business topics, open to everyone. Register at truenorthskills.com/events.

What is a goal you work on in your spare time?

I am the President of The Beartastic Readers (beartasticreaders.org), a nonprofit organization dedicated to improving grade school literacy through engaging reading programs.

Contact True North Professional Development LLC

True North Professional Development LLC is here to help you achieve lasting success as a leader. Whether you’re a seasoned executive or an aspiring business owner, they provide the tools and guidance to elevate your impact.

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